CLIENT : SBI VISA cards for TBWA Mumbai
TASK : Debit card usage in India was still alien. Cards are mostly used for cash withdrawal at the ATM. Debit card faces of most banks (including SBI) are either caricature based or show typical spending situations depicted in the most palpable sort of way.
BRIEF : Leverage SBI as the only bank that it is truly the bank to every Indian.
Creative expression: Classic amalgamation of Indian art forms and daily spending situations- Retail shopping; grocery shopping; online transactions and eating out/entertainment.
Why art forms? There are different styles of paintings like warli, madhubani, palm leaf painting, mughal miniatures etc which have emerged in the due course of time, in different geographic locations, as a result of religious and cultural impact. Each style is distinct from the other by its essence and technique and have come to be recognised as the wealth of India.
