The Dove half-face test
Ordinary soaps can make your skin dry and rough. The task was to educate the audience that Dove is not a soap. So, we got people to take the Dove half-face test and feel the Dove difference!
Try Dove on one side of your face and feel the Dove difference. Print and outdoors was used as a medium to get women to try out the new Dove. Young women tried any normal soap on one half of their face and their other half face with Dove.
It was concluded that Dove’s not a soap, it’s ¼ moisturising cream. It nourishes with every wash to give you skin that is soft, smooth & glowing.
