Mondelez India, Cadbury Fuse Fit
Brand launch campaign
THE CHALLENGE
The feeling that healthy eating is difficult and requires extreme self-control. So, one weak moment of hunger is all it takes for me to make an exception, give into temptation, only to get buried in guilt.
REASON TO BELIEVE
Be convinced that Fuse Fit is a perfect hunger buster as it brings goodness without compromising taste – because it is protein packed with almonds and nuts, fused in delightful Cadbury chocolate.
OUR CREATIVE PLATFORM
The impossible snack bar – Goodness can be delicious.
Through this route, our intention is to:
• Get people who worry about succumbing to their tastebuds, in their moments of hunger
• To stop overthinking and pick-up Cadbury Fuse Fit when they feel peckish
• By showing it is bursting with protein goodness of nuts and almonds, this chocolaty snack bar comes in a see-through pack
DON’T OVERTHINK. GO FOR IT.
This campaign was all about heightening the overthinking, the pull and push that goes on in minds of a health intender, when it comes to picking a snack in moments of dire hunger.
LAUNCH FILM
KEY VISUAL, THUMBSTOPPERS & DIGITAL FILMS
