CLIENT : Nissan India – for TBWA Mumbai
TASK : India as a country is known for it’s small and winding roads across most places. In cities as the roads are crowded, driving & parking is difficult. Nissan India wanted to reach out to the people both in cities as well as the small towns, through the product features of the car. The micra is the best in turning radius, i.e 4.65mtrs which is the best a car can have as it makes driving easy.
Why languages?
Did you know India has 22 official languages, 398 living languages and over 1600 mother tongues? The Indian scripts are known for it’s twists and turns, which people of that particular state are comfortable with. To convey the message to rural India we wrote the names of places in the language of the state it belongs to. eg : Mysore is written in Kannada, Calcutta is written in Bengali and so on.
