Bullying in schools can have extreme effects on a student’s life and mindset. It could be tormenting for them in a lot of ways, which must be taken very seriously.
So, in order to raise awareness around the issue, we chose the pencil as a tool, as it s an important medium in schools. The foil design had anti-bullying messages on it. It will not only help us put out a word among the students but also their parents and teachers. It will help us sensitise the topic in a very subtle, yet effective way.
The messages on the foils are made in such a way that the core messaging remains intact even after you sharpen the pencil fully.