Influence The Influencers
Mondelez India – Cadbury Fuse, Activation
Baby Blue Elephant at Kyoorius Digital Awards 2022, Digital Design & Craft
Imagine being on the 20th Zoom Call while you’re hungry.
So, Cadbury Fuse decided to address the struggle by giving something for your hunger.
At 4PM every day, we ran banners on social media and websites, claiming that we are offering a free Cadbury Fuse. But there was a twist to it. When people clicked on the banners, they were taken to a microsite where they had to influence the influencers to give up their Cadbury Fuse for free. They had to interact with Ayiyo Shraddha, Pankaj Tripathi and Yuvraj Singh. If the users could convince the celebrities, they got a free Cadbury Fuse. If they couldn’t, they got nothing. The microsite also allowed people to take selfies with the celebs after the activity, with an option to share it on social media.
In the end, while we got a trove of a fun interactions between people and the influencers, people realised that it is best to grab your own Cadbury Fuse when hungry.
Campaign Closure Video
Influencer Filler Videos
