Mondelez India, Cadbury Fuse & Cadbury Fuse bites
The Tempt Story – Occasion, rich & tasty
A set of product visuals were created for the digital space. The task was to bring out the product ingredient story which shows Cadbury Fuse as a rich, delicious and a heavy snack that satiates hunger. We enhanced the cross section of the naked bar in different forms to bring out the product story . Along with the static visuals we suggested cinema graphs to enhance the tempt value.
We looked as positioning Fuse Bites as an occasion snack . One can nibble on it while listening to music, playing indoor games, binge watching , painting etc.
Visuals here are the mood board references
